会场执行岗位职责
| 适配人群 | 整合营销岗,品类运营者,活动策划人 | 使用场景 | 节点营销,主题营销,场景营销 |
|---|---|---|---|
| 设立背景 | 京东手机品类要搞大促活动,得有人专门盯节点主题场景这些事,不然活动乱糟糟没人管。 | ||
| 核心职能 | 把市场调研、策略、方案、招商、站内玩法全串起来,让活动能落地有结果。 | ||
| 工作内容 | 收背景资料、做用户分析、推策略、拉人开会、整方案、定招商规则、布会场、写规则、复盘总结。 | ||
| 协作关系 | 跟市场部、公关部、媒介组、广告组、手机厂商天天碰,向营销总监汇报,线上对齐 线下拉会 文档同步。 | ||
整合营销 京东 北京京东世纪贸易有限公司,京东,京东世纪,京东世纪贸易有限公司,京东集团,京致衣橱,京东 【整合营销】
职责:
1、负责集团级/事业群级/事业部级节点、主题、场景营销等手机品类综合活动,包括:
2、项目背景信息收集梳理、市场调研用户数据研究分析、策略推导,
3、组织协调各营销模块输出策划方案,并进行方案的整合商业化包装,制定招商规则并宣讲,持续提升厂商参与度
4、整合站内外资源策划具体的站内活动部署及玩法,制定会场运营规则并执行落地,提升站内资源利用率及用户选购体验
5、对项目整体进行复盘和经验方法论的沉淀
要求:
1、具备项目统筹能力、创意策划能力、活动运营能力、数据分析能力、写案提案能力、数据分析能力等,能够独当一面
2、懂用户、懂市场、懂策略、懂公关、懂传播、懂新媒体、懂媒介、懂广告等等,能够整合一切资源
3、认真负责,团队合作精神,优秀的沟通协调能力,主观能动性强,高效的执行力
会场执行岗位职责:市场执行督导
| 适配人群 | 调研项目经理,市场研究专员,执行督导主管 | 使用场景 | 市场调研项目,数据采集现场,调研方案制定 |
|---|---|---|---|
| 设立背景 | 公司要搞市场调研,得有人专门盯这事。 | ||
| 核心职能 | 带团队做调研项目,管数据采集整理输出,定执行方案。 | ||
| 工作内容 | 跑调研现场,收数据,理表格,写报告,安排人手干活。 | ||
| 协作关系 | 跟项目经理对接任务,向市场部经理汇报,和设计、销售同事一起改问卷、看结果。 | ||
具体要求
岗位职责:
1、从事相关市场研究工作;
2、带领团队完成公司的相关市场调研执行项目;
3、负责市场调研数据的采集、整理及输出;
4、制订市场调研执行方案,调度市场调研执行人员的相关工作;
岗位要求:
1、大专以上学历,市场营销、经济管理类相关专业;
2、欢迎,有市场调研公司相关工作经验者优先;
3、能适应出差工作;
4、对公司忠诚,能承受一定的工作压力;
5、有很强的组织协调、计划分析、各级沟通应变能力;
6、能独立自主的处理及协调自己所负责的相关项目;
使用苹果手机者勿扰!
曾担任过学生干部者勿扰!
会场执行岗位职责:案场执行策划
| 适配人群 | 策划专员,市场分析师,项目助理 | 使用场景 | 市场调研,项目提报,销售协同 |
|---|---|---|---|
| 设立背景 | 公司要搞市场调研和项目报告,得有人专门做数据收集和文字整理。 | ||
| 核心职能 | 写报告、做调研、记会议、跟销售数据、配合项目推进。 | ||
| 工作内容 | 收市场信息、写各类报告计划总结、记项目讨论、跟竞品动态、整理销售数据。 | ||
| 协作关系 | 跟策划经理汇报,和开发商、合作单位、销售一线常沟通,一起推项目落地。 | ||
岗位职责:
1、可独立完成市场调研,收集整理市场信息资料,进行案例研究,为各类报告、方案提供基础数据支持;
2、负责项目组讨论和项目评审,并记录整理成文字稿,为项目前期提报做准备; 3、负责完成各类报告、建议、计划及总结的撰写;
4、协助策划经理推进项目后期执行,负责开发商与相关合作单位沟通、协调,与销售一线充分沟通、配合,共同达成项目销售目标;
5、追踪市场政策、销售动态,跟进竞争项目信息、收集销售数据;
6、完成领导交办的其他工作。
会场执行岗位职责:市场执行助理
| 适配人群 | 美妆行业新人,市场执行岗,品牌助理 | 使用场景 | 新品上市,市场推广,品牌建设 |
|---|---|---|---|
| 设立背景 | 公司要推新品牌和新品,市场部人手不够,得有人打下手帮忙。 | ||
| 核心职能 | 帮市场部整理资料、写文案、跑项目、落实计划,让事情能动起来。 | ||
| 工作内容 | 整新品资料、写简单文案、跟市场方案进度、配合其他部门交办的事。 | ||
| 协作关系 | 天天跟市场经理汇报,和设计、销售、电商同事打交道,微信或当面沟通多。 | ||
职责描述:
1. 协助市场部发展品牌和推进相关项目进
2. 协助完成新品资料整理及文案撰写
3. 协助执行市场计划及方案
4. 协助配合其他部门完成日常工作
5. 其他相关工作
任职要求:
1、本科或以上学历,一年或以上美妆护肤相关行业经验;
2、熟悉化妆品行业和产品特性,具有良好的组织、沟通和执行能力;
3、对美妆护肤等时尚方面的内容有一定了解;
4、学习、组织和协调能力强,富有责任心;
5、较好的语言、文字表达能力,英语能力优秀;
6、具备良好的承压能力;
7、能较为熟练的操作office软件
会场执行岗位职责:市场执行员
| 适配人群 | 双语营销专员,国际教育推广员,跨境招生顾问 | 使用场景 | 国际学校招生,家长活动推广,媒体关系维护 |
|---|---|---|---|
| 设立背景 | 学校要招中国籍学生,得有人专门做这事。得让家长知道学校好,得有人天天盯着这事。 | ||
| 核心职能 | 专盯中国家长和学生。搞活动、发消息、接电话、带参观。让学校在中国人里有名气。 | ||
| 工作内容 | 回微信留言,发公众号,约家长看校,写中英文宣传稿,管微博小红书,录家长意见。 | ||
| 协作关系 | 向市场招生总监汇报。跟苏州电视台、本地媒体、家长会、社区组织打交道。帮老师办活动,配合媒体中心干活。 | ||
major duties responsibilities
develop and implement student recruitment marketing activities directed at the chinese speaking community. follow up with all leads
develop and maintain relevant social media platforms e.g. wechat, linkedin, facebook ,weibo
liaise with the sipac media centre, suzhou tv, press and other chinese language media organizations to promote ssis and student events and achievements.
support and assist with the promotion of parent events to the chinese speaking community including secondary school showcases, parent camp
support and assist with translation for chinese speaking parent meetings and events
develop and maintain relevant marketing materials for ssis community programmes
respond to inquiries for the community programme including taking tours where appropriate
coordinate media and advertising for ssis community programmes
attend key government, media and other external local community events and activities to represent and/or support other ssis staff.
coordinate visitors to and tours of the ssis campus (excluding those relating to student admissions, academic and business development activities).
generate and manage prospective school visits through external marketing, networks and branding
record all concerns, feedback and complaints raised by chinese speaking parents and bring to the attention
liaise with local community organizations for joint activities with students and ssis.
support the director of marketing admissions in the development of the ssis strategic marketing plan
generate intelligence about competitors and recommend plans to counter these
plan and review marking performance on a regular basis. ability to evaluate and write a report on plan, performance and activities.
other works given by director of marketing admissions and head of head of school
position requirements
this role is a key collaborator with the marketing director, who is a motivated self-starter, with a level of maturity to be driving tactical campaigns independently.
this role requires an experienced consumer marketing professional with a developed knowledge of the full marketing mix and multi-channel deployment.
special attention must be given to the digital landscape and ability to deploy campaigns across all trending channels.
experience in designing and developing campaigns, optimising returns as well as leading and managing agency resources to generate outstanding work that achieves results.
impeccable time management skills, attention to detail, ability to self-manage and enthuse others.
he/she will be a patient and thoughtful mentor to junior staff with a collaborate style, inspiring best practice
qualifications and skills
degree level qualification in marketing, communications or related field.
5 years of working experience in marketing either within agencies or client side.
sound knowledge of working with segmented customer base to implement customer focused strategies.
analytical skills, able to interpret multiple data sets to identify trends.
commercially astute with a very good understanding of financial metrics, able to set budgets, assess pl performance, evaluate roi.
a sound knowledge of the full marketing mix including strategy development and planning, campaign development, measurement and tracking, optimization.
a comprehensive, well developed and up to date knowledge of online / digital marketing including website management and online advertising.
excellent written and verbal communication skills with the ability to write high quality marketing copy in both english and chinese
good ict skills (e.g. word, access, excel, powerpoint),
experience of using content management systems and of social media, including seo sem experience








